Social Marketing Podcasts from the Open University

I had a proud moment when listening to Michaela Firth via iTunes talking about Social Marketing. She is really a leader in this field and I'm glad we've shared coffee and brownies over the last ten years. The Open University has a series of podcasts that I recommend to anyone working in the field of trying to spread behaviourally related  good ideas to a wider audience.

Social marketing - Audio

by The Open University

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Description

Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at the Open University Business School) on issues such as the ethics of social marketing, branding and advertising, and the morality of shocking or scaring people into changing their behaviour for the better. This material forms part of the Open University course B324 Marketing and society.

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