A disruptive innovation is not a breakthrough innovation that has taken something and made better.It is an event or product which transforms the entire notion of the experience or product.
We would like disruptive innovation in healthcare, but mostly we do breakthrough innovation - at best.
Listen (<5mins) to the definition of disruptive innovation from the man himself, courtesy of Harvard Business Review (HBR)
News, views & challenges from Sarah Fraser. Breakthrough results need radical thinking. Words need to be matched by action. Change starts with the self.
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