I come across clients who are sp captivated by the notion of spreading good ideas by stories that they forget that they also need to provide the theoretical base for the change, as well as the need to identify the key concepts - and - if required, support the development of skills to enable others to change.
I drew the above chart as my way of showign how all these topics need to come together. Next time I am involved in helping someone draw up a spread plan, I'll spend time working through what we need to do to provide the mental content to help others adopt new practices.
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