Over the last few months I am meeting up with groups and organisations who want to dip their toe into the social media soup yet are concerned they have no policy or ground rules for staff to do this. Why do they want to blog - well, various groups and different answers. However, a continuing theme amongst all of them is in finding a way to reach out to others to share their experiences, news, views and opinions - often about products or services they are working with. They are seeking new ways to enable others to learn about and adopt their prodycts and services.
A good place to start when developing your own strategy is
a) avoid reinventing the wheel
b) use existing checklists and guidleines such as those provided by the blogcouncil http://blogcouncil.org/disclosure/
c) be brave and know the genie is already out of the bottle and know that success is in how much you let go rather than how much you control