Friday, 14 September 2012

Book Review: The 29% Solution by Misner & Donovan

How can you improve your networking skills so you become one of the 29% of people who are separated from the rest of the world by six degrees? After explaining that we are not all connected to everyone by six degrees and that it takes some work to be in that position, this books provides a 52 week guide to achieving this.

Here are the week by week headings (it is worth reading the book to understand the detail underlying each one):
1. Set networking goals
2. Make time to network
3. Profile your preferred client
4. Recruit your word-of-mouth marketing team
5. Give to others first
6. Create a network relationship database
7. Master the top 10 traits of an effective networker (these include positive attitude, trustworthiness, good listening skills, helpfulness, timely response etc)
8. Diversify your contacts
9. Meet the right people
10. Reconnect with people from the past
11. Talk to your family
12. Break out of your "cave-like" routine
13. Participate in a web networking group
14. Become a centre of influence (develop magnetism)
15. Go the extra mile; be value-added
16. Become a catalyst who makes things happen
17. Find a networking partner to help accountability
18. Volunteer visibly
19. Send thank you cards
20. Follow up today
21. Be available 24/7
22. Create catalyst events beyond the workplace
23. Have purposeful meetings
24. Make first impressions count
25. Seek out a referral networking group
26. Join a Chamber of Commerce
27. Sponsor events
28. Host a purposeful event
29. Ask questions of others
30. Talk about benefits not features
31. Comunicate your business succinctly
32. Speak about your business
33. Leverage your business card
34. Give high-value presentations
35. Create an informative newsletter
36. Write press releases
37. Write your own identity
38. Ask for written testimonials
39. Share your success stories
40. Write your own personal introduction
41. Blow your own trumpet (or toot your own horn if you're in the USA!)
42. Ask for feedback
43. Adopt a host mentality at functions
44. Use the law of reciprocity
45. Write a letter of support
46. Ask for referrals
47. Read the paper with the intent to discover referrals
48. Conquer your public speaking fear
49. Become the hub of a power team
50. Become a networking mentor
51. Recruit an advisory board for your business
52. Commit to lifelong learning

(I've tweaked the wordings on the list a bit to suit my own understanding.)

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