Friday, 19 December 2008

Examples of social media to spread good practice in healthcare

I often get asked for real examples of what some people feel is theory only - basically, how are healthcare organisations using the variety fo social media possibilities to help creat/capture knowledge as well as transfer it / enable change. There are many of these - you can do your own searches and find things specific to you. I have listed below a few interesting ones:

a) Facebook: South Central Health Authority in England has an organisational profile on Facebook. Anyone can become a fan of the organisation (a novel thought in itself!) and then through Facebook - as a fan - I receive details of its public health campaigns (photos etc) and I have also been targetted through Facebook to answer a survey (which I then passed on to some of my Facebook friends).

b) at is an example of a hospital using audio podcasts to reduce training costs

c) Derby hospital in the England is handing out iPods preloaded with video instructions to their Radiology students as a means of enhancing the textbooks and the learning process

d) A good example of a wiki is one supported by the National Library for Health (UK) which is focused on developing support materials for the commissioning process ANyone can log in and add their twopennyworth and experience.

Social media is a practice not a theory...

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