News, views and challenges from Sarah Fraser

News, views & challenges from Sarah Fraser. Breakthrough results need radical thinking. Words need to be matched by action. Change starts with the self.

Tuesday, 27 January 2009

Spread and large scale change are a battle about perception

So often we focus on the "what" needs to be spread and "who" needs to change their behaviour. My recent experience is th...

Thursday, 22 January 2009

Blogging best practice

Over the last few months I have been meeting up with groups and organisations who want to dip their toe into the social media soup yet are c...

Blogging best practice policy checklists

Over the last few months I am meeting up with groups and organisations who want to dip their toe into the social media soup yet are concerne...

Using Twitter in Healthcare

If you need to get a message out quickly and provide receivers with the mechanism to comment and to spread the message onwards, then www.twi...

Monday, 19 January 2009

Watching conversations; the impact of social media

Normally we'd hear conversations, but now we can also watch them. How? With the growth in social media use, such as Facebook , LinkedIn ...

Monday, 5 January 2009

Social Marketing Campaign Diagnotic Tool Free Download

Download the tool for free from http://tinyurl.com/9gajn3 So you’ve decided to to use a social marketing approach? You may already have draw...

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