News, views and challenges from Sarah Fraser

News, views & challenges from Sarah Fraser. Breakthrough results need radical thinking. Words need to be matched by action. Change starts with the self.

Sunday, 31 August 2008

Building communities for scaling up requires skill & training

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Although all of us can hold conversations, network to varying degrees, can manage a meeting and send an email, I am not sure these generic s...

Monday, 25 August 2008

Managing email: 51 hints and tips

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Some individuals and organisations use email as a marketing method. The same people then complain about being overwhelmed by their email. As...

Tuesday, 19 August 2008

Influencers proven to be less important than we thought

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One of the basic tenets of diffusion theory for the last 50 years has been the premise that opinion leaders are key to the dissemination of ...

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Tuesday, 29 July 2008

No time to chat? How will you influence others?

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The irony of middle and senior managers sitting alone in their offices and quietly developing communication plans on how messages and inform...

Friday, 18 July 2008

We need system stars not individual stars

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I thought I'd come up with a new idea only to discover that more than 80 years ago an article was written in The American Magazine about...

Monday, 14 July 2008

Social marketing for health: new resources

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The "how" of spreading good practice is what is so difficult. One of the methodologies suggested is that of social marketing. I wa...

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