News, views and challenges from Sarah Fraser

News, views & challenges from Sarah Fraser. Breakthrough results need radical thinking. Words need to be matched by action. Change starts with the self.

Tuesday, 29 July 2008

No time to chat? How will you influence others?

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The irony of middle and senior managers sitting alone in their offices and quietly developing communication plans on how messages and inform...
Friday, 18 July 2008

We need system stars not individual stars

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I thought I'd come up with a new idea only to discover that more than 80 years ago an article was written in The American Magazine about...
Monday, 14 July 2008

Social marketing for health: new resources

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The "how" of spreading good practice is what is so difficult. One of the methodologies suggested is that of social marketing. I wa...
Tuesday, 1 July 2008

Do opinion leaders influence?

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Well the answer is yes, though I suggest not enough for what we always need them to do in a planned way. I have written about this before fr...
Monday, 30 June 2008

How to create an RSS Feed

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A few people have asked me whether it is difficult to create an RSS feed since I posted it is one of the easiest ways to help people gather ...
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Wednesday, 25 June 2008

Dirtie Bertie; good practice communication

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It's cute, it's simple and it works. The UK Department of Health is running a campaign "Catch it, Bin it, Kill it." to red...
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